| 1 |
CUSTOMER BUYING BEHAVIOUR AND PERCEPTIONS TOWARDS PATANJALI PRODUCTS
Author(s): Dr. Sudeshna T, Ms. Keerthana R
DOI : https://doi.org/10.15463/gfbm-mib-2025-01-14 |
1-14 |
| 2 |
CUSTOMER PERCEPTION TOWARDS NON-SYSTHETIC SANITARY NAPKINS (ORGANIC / COTTON / HEMP / BAMBOO PULP / WOOD PULP)
Author(s): Dr. Sudeshna T, Ms. Manopriyanka M
DOI : https://doi.org/10.15463/gfbm-mib-2025-15-34 |
15-34 |
| 3 |
A Feature-Based Analysis of Heart Disease Risk Prediction Using Deep Learning Models
Author(s): R. Kamal Krishnan, Dr. S. Gopinathan,
DOI : https://doi.org/10.15463/gfbm-mib-2025-35-48 |
35-48 |
| 4 |
HOURLY BASED ATTENDANCE MANAGEMENT SYSTEM
Author(s): Dr.K.GAYATHRI
DOI : https://doi.org/10.15463/gfbm-mib-2025-49-56 |
49-56 |
| 5 |
Clicks and Conversations: Analyzing Offline and Online Communication Trends Among Students
Author(s): Dr. K. Shyamala, Keshika Vikasini K & Gayathri G K
DOI : https://doi.org/10.15463/gfbm-mib-2025-57-74 |
57-74 |
| 6 |
Content to Cart: The Impact of AI-Driven Marketing on Herbal Product Purchases
Author(s): Dr. K. Shyamala, Subitha S Varshitha S
DOI : https://doi.org/10.15463/gfbm-mib-2025-75-92 |
75-92 |
| 7 |
The Dual Edge of Connectivity: Social Media’s Role in Millennial Working Women’s Mental Health and SDG 3
Author(s): Dr. K. Shyamala, Hemashree R and Dhanalakshmi K
DOI : https://doi.org/10.15463/gfbm-mib-2025-93-107 |
93-107 |
| 8 |
DREAMS ON HOLD: THE HEALTH CONSEQUENCES OF INSOMNIA IN COLLEGE STUDENTS
Author(s): Dr. K. Shyamala, Pavithra S and Ramya S
DOI : https://doi.org/10.15463/gfbm-mib-2025-108-117 |
108-117 |
| 9 |
A study on the factors influencing the Cosmetic Preferences among Women Consumers.
Author(s): Dr. S. Priya Reddy
DOI : https://doi.org/10.15463/gfbm-mib-2025-118-126 |
118-126 |
| 10 |
BHARTIYA EDUCATION: PAST, PRESENT AND FUTURE
Author(s): Sruthi. S, Dr. S.Priya Reddy
DOI : https://doi.org/10.15463/gfbm-mib-2025-127-145 |
127-145 |
| 11 |
Cyber Warfare 2025: The Evolution of Cyber-Attacks and Future of Cryptography
Author(s): Dr. Shyamala K & Dr. Siji Jose
DOI : https://doi.org/10.15463/gfbm-mib-2025-146-164 |
146-164 |
| 12 |
THE EFFECTS OF BRANDS INFLUENCING CELEBRITY ENDORSEMENT IN ADVERTISEMENTS
Author(s): DR.K.MALARVIZHI
DOI : https://doi.org/10.15463/gfbm-mib-2025-165-175 |
165-175 |
| 13 |
A STUDY ON IMPACT OF HOSTEL LIFE ON STUDENTS IN CHENNAI CITY
Author(s): DR.K. MALARVIZHI, KAVINISHATHINI K AND GOPIKA SRI T
DOI : https://doi.org/10.15463/gfbm-mib-2025-176-185 |
176-185 |
| 14 |
The Impact of Hostel of Personality Attributes Of Young Adults with Special Reference to Chennai City
Author(s): DR.K. MALARVIZHI, SOWMIYA.R & KAVITHA.S
DOI : https://doi.org/10.15463/gfbm-mib-2025-186-194 |
186-194 |
| 15 |
Should women be allowed to play against men with special reference to sports?
Author(s): Dr. K. Malarvizhi, RANJINI G AND RAGAVI R
DOI : https://doi.org/10.15463/gfbm-mib-2025-195-204 |
195-204 |
| 16 |
The Effect of Influencer Marketing on Purchase Intentions Across Different Generational Groups
Author(s): Kirthiga B, Saara Fathima M, Sushmitha S
DOI : https://doi.org/10.15463/gfbm-mib-2025-205-211 |
205-211 |
| 17 |
Influencer Marketing's Effect on Purchase Intentions: A Cross- Generational Analysis
Author(s): Kirthiga B, Yuvasree D, Vaishnavi D
DOI : https://doi.org/10.15463/gfbm-mib-2025-212-219 |
212-219 |
| 18 |
Evolving Consumer Preferences and the Future of Subscription Box Services.
Author(s): Kirthiga B, Gopika M, Daksha R”
DOI : https://doi.org/10.15463/gfbm-mib-2025-220-231 |
220-231 |
| 19 |
THE IMPACT OF IMPOSTER SYNDROME ON WOMEN’S MENTAL HEALTH AND WELL-BEING IN THE WORKPLACE (A study with reference of SDG 3 Good Health and Well-being)
Author(s): Kirthiga B, Vaishali B & Sophia Grace A
DOI : https://doi.org/10.15463/gfbm-mib-2025-232-241 |
232-241 |
| 20 |
AN EMPIRICAL INVESTIGATION INTO ETHICAL MARKETING’S EFFECTIVENESS IN PREVENTING CONSUMER MANIPULATION
Author(s): Ms. S. Bharani Lakshmi, Kruthika H & Ramitha CB
DOI : https://doi.org/10.15463/gfbm-mib-2025-242-255 |
242-255 |
| 21 |
FROM CASH TO CLICKS: EXPLORING THE ROLE OF AI IN SHAPING CONSUMER SPENDING PATTERNS THROUGH DIGITAL PAYMENT
Author(s): Ms. S. Bharani Lakshmi,, Harini. S & Muthu Sandhiya.K
DOI : https://doi.org/10.15463/gfbm-mib-2025-256-268 |
256-268 |
| 22 |
THE TRANSITION TO A CASHLESS ECONOMY THROUGH DIGITAL PAYMENT SYSTEMS: ANALYZING THE IMPACTS ON CONSUMER SPENDING BEHAVIOR
Author(s): Ms. S. Bharani Lakshmi, Niselin R & Pavithra D
DOI : https://doi.org/10.15463/gfbm-mib-2025-269-280 |
269-280 |
| 23 |
ETHICAL MARKETING: A SHIELD AGAINST CONSUMER MANIPULATION – AN EMPIRICAL INVESTIGATION
Author(s): Ms. S. Bharani Lakshmi, Abinaya P & Dhilshath Bee C
DOI : https://doi.org/10.15463/gfbm-mib-2025-281-293 |
281-293 |
